The gendering of “Pão de Açúcar”: the symbology of “natural patrimony” as a political project

Abstract

This paper analyzes the symbologies that surround the “Pão de Açúcar Complex”, seeking to make its gender dimensions visible. In this way, I rescue discourses that gendered and sexualized the carioca landscape, especially highlighting the narratives of foreign travelers and Brazilian politicians who helped tourism policies to reinvent colonial eroticism. The commodification of the city and the construction of actions for tourism that sought to recreate Brazilianness in the 70's and 80's inaugurated new regulatory models that connected body and city.