SUSTAINABILITY AND SME PERFORMANCE IN THE HERBAL MEDICINE (JAMU) SECTOR: FUTURE RESEARCH DIRECTIONS
DOI:
https://doi.org/10.31413/nat.v13i4.19877Palavras-chave:
corporate performance, strategic management, innovationResumo
Sustentabilidade e desempenho das PMEs no setor de fitoterapia (Jamu): Direções futuras de pesquisa
RESUMO: A sustentabilidade e o desempenho corporativo são cruciais em meio a desafios globais, como as mudanças climáticas e a concorrência no mercado. As questões de sustentabilidade são particularmente relevantes para as empresas de fitoterapia (Jamu), pois utilizam ingredientes naturais verdes e sustentáveis no upstream e se esforçam para que os consumidores que consomem seus produtos alcancem a saúde sustentável no downstream. Este estudo explora as principais tendências e as direções futuras de pesquisa por meio de análise bibliométrica com métodos biblioshiny, incluindo nuvem de palavras (word cloud), mapa em árvore (tree map), rede de coocorrência, análise fatorial e mapeamento temático. O estudo examina a colaboração internacional por meio de um mapa mundial. Os resultados destacam a estratégia de gestão, a inovação e a eficiência como temas centrais que apoiam a sustentabilidade corporativa. A rede de coocorrência enfatiza o papel da gestão estratégica no desempenho, enquanto o mapa em árvore identifica impacto, capacidade e orientação para o mercado como fatores-chave. A análise fatorial distingue temas conceituais, como a sustentabilidade corporativa, de aplicações práticas, como o desempenho financeiro. Os países desenvolvidos, especialmente a China e os EUA, dominam a pesquisa, enquanto as contribuições dos países em desenvolvimento são limitadas. O estudo mostra que estratégias inovadoras, eficiência e tecnologia verde aumentam a sustentabilidade e o desempenho. Pesquisas futuras devem explorar cadeias de suprimentos verdes, medição da sustentabilidade e uma colaboração mais forte com países em desenvolvimento para soluções holísticas.
Palavras-chave: desempenho corporativo; gestão estratégica; inovação.
ABSTRACT: Corporate sustainability and performance are critical amidst global challenges such as climate change and market competition. Sustainability issues are particularly relevant for herbal medicine companies because they use green and sustainable natural ingredients upstream and strive to help consumers who consume their products achieve sustainable health downstream. This study explores key trends and future research directions using bibliometric analysis with biblioshiny methods, including word cloud, tree map, co-occurrence network, factorial analysis, and thematic mapping. The study examines cross-country collaboration through a world map. The findings highlight management strategy, innovation, and efficiency as core themes supporting corporate sustainability. The co-occurrence network emphasizes the role of strategic management in performance, while the tree map identifies impact, capability, and market orientation as key factors. Factorial analysis distinguishes conceptual themes such as corporate sustainability from practical applications such as financial performance. Developed countries, especially China and the USA, dominate the research, with limited contributions from developing countries. The study shows that innovative strategies, efficiency, and green technology enhance sustainability and performance. Future research should explore green supply chains, sustainability measurement, and stronger collaboration with developing countries for holistic solutions.
Keywords: corporate performance; strategic management; innovation.
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