Determinants of tourists’ willingness to pay for conservation of ecotourism destinations: A case study of Ikogosi Warm Spring Resort, Nigeria

Authors

  • Adekunle Anthony Ogunjinmi Department of Ecotourism and Wildlife Management, Federal University of Technology, Akure, Nigeria
  • Jacob Oluwafemi Orimaye Department of Tourism Studies, National Open University of Nigeria
  • Matthew Attahiru Gana Department of Tourism Studies, National Open University Nigeria, Abuja
  • Abraham Adebayo Adewumi Department of Ecotourism and Wildlife Management, Osun State University, Osogbo, Nigeria

DOI:

10.34062/afs.v9i3.13173

Abstract

Tourist WTP was estimated using the contingent value method for conservation and protection of Ikogosi Warm Spring Resort in Ekiti State, Nigeria. The Warm Spring is one of

Tourist WTP was estimated using the contingent value method for conservation and protection of Ikogosi Warm Spring Resort in Ekiti State, Nigeria. The Warm Spring is one of Nigeria's most beautiful environments, attracting a big number of tourists each year and serving as a significant ecotourism development location. In order to evaluate if demographic characteristics, awareness of natural resource conservation, tourist behavior, motivation, and satisfaction affect WTP, a face-to-face survey employing a questionnaire was done with two groups of tourists, domestic and international visitors to the site. The maximum amount that tourists were willing to pay was computed using the mean and median values. Multiple linear regression analysis was used to determine the factors that influence tourists' WTP. For domestic tourists, the mean and median maximum amount they were willing to pay was US$2.57 and US$2.37 respectively, and for international tourists, US$1.27 and US$1.00. Age, education, income, domicile, and nationality all had an impact on the tourists' WTP, according to the research. It has been suggested that the site's management may use these elements to segment tourists for marketing purposes in order to secure the site's long-term viability.

Author Biographies

Adekunle Anthony Ogunjinmi , Department of Ecotourism and Wildlife Management, Federal University of Technology, Akure, Nigeria

Dr Adekunle Anthony Ogunjinmi is a Professor in the Department of Ecotourism and Wildlife Management, Federal University of Technology, Akure, Nigeria. He specialises in Wildlife and Ecotourism Extension.

Jacob Oluwafemi Orimaye, Department of Tourism Studies, National Open University of Nigeria

Dr Jacob Oluwafemi Orimaye is a Senior Lecturer in the Department of Tourism Studies, National Open University of Nigeria Abuja, Nigeria. He teaches tourism management related courses

Matthew Attahiru Gana, Department of Tourism Studies, National Open University Nigeria, Abuja

Dr Gana is a Senior Lecturer in the Department of Ecotourism and Wildlife Management, National open University of Nigeria. He specialises in tourism management

Abraham Adebayo Adewumi, Department of Ecotourism and Wildlife Management, Osun State University, Osogbo, Nigeria

Dr Abraham Adebayo Adewumi is a Senior Lecturer in the Department of Ecotourism and Wildlife Management, Osun State University, Osogbo. He specialises in Wildlife Conservation and Management

Published

2022-10-04