SUSTAINABILITY AND SME PERFORMANCE IN THE HERBAL MEDICINE (JAMU) SECTOR: FUTURE RESEARCH DIRECTIONS. Nativa, [S. l.], v. 13, n. 4, p. 639–659, 2025. DOI: 10.31413/nat.v13i4.19877. Disponível em: https://periodicoscientificos.ufmt.br/ojs/index.php/nativa/article/view/19877. Acesso em: 12 jan. 2026.