That advertising still has to be Industry Email List fair. Specifically, a misleading assessment is not allowed. Think of reviews and reviews that have been paid for or even Industry Email List fake reviews. Also, a review for the company in general should not be presented as appearing to be a review for a Industry Email List specific product or vice versa. Stricter requirements from May 28, 2022 New rules about reviews will come into effect on May 28, 2022 . These rules are primarily a specification and clarification of the rules that already existed. That may mean some adjustments to how you display reviews and reviews on your website.
Only customer reviews You may Industry Email List only show reviews and reviews from consumers who have actually bought or used the product. If they didn’t buy it from you, but you can check whether they actually used it, you Industry Email List can also show the review. You must take ‘reasonable and proportionate steps’ for this. So you don’t have to be completely sure, but you shouldn’t blindly accept every review either. You also have this obligation with reviews that are posted via other platforms, such as special review platforms. Inquire about your Industry Email List review policy It is not very clearly adopted in Dutch law, but it is in the guideline: you even have to explain what your review policy is.
How are you going to check for Industry Email List customer or user reviews? How do you rank the reviews and possibly omit negative reviews? How do you calculate Industry Email List an average score? These rules must be clearly visible in the reviews themselves via a link. So not much is banned, as long as you are honest about it. Don’t want to publish all negative Industry Email List reviews or do you like to publish them at the bottom? Fine, but state this in your policy. Do you pay people for their review? You can, but that can affect the rating, so you should mention that. You may only show reviews and reviews from consumers who have actually bought or used the product. What are reasonable and proportional steps?